Post by ivykhan885 on Mar 10, 2024 11:36:52 GMT 7
We are back to travelling, in Italy and around the world, despite the uncertainties due to geo-political instability and inflation . The desire to visit new places is common to all categories of travellers, although luxury travelers emerge in this scenario. As Luxury Travel Advisor reports , these travelers are planning many more holidays in the next 12 months than other categories of travellers. Additionally, this target plans to spend more than other travelers ($11,007 over the next 12 months, compared to $8,748). This is what emerges from the “Luxury Market Study” analysis , presented by Steve Cohen, special consultant for the Olinger Group and managing partner of Stelico Consulting Group, last week in Florida. This is a study that interviewed over 1,500 US travelers with an annual household income of at least $100,000 . Let's discover the most relevant data for you hoteliers. Who are the “luxury travellers?” Cohen places those with an annual family.
income of $100,000 in the luxury travelers category , which other consultants in the sector consider low, instead basing himself on a threshold of $250,000, which however is equivalent to only 4% of US families, cutting out many market operators. Regarding the socio-demographic profile, the luxury traveler is significantly young and is more likely to have children in the family. The average age of a luxury traveler is 46 (53 for other travelers) and the majority (53%) have children under 18 at home (35% of other travelers). Cohen suggests not limiting yourself to Generation X and Boomers Australia Telegram Number Data because the oldest millennials are 42; the youngest are 26 years old. These are people to be intercepted and cultivated as future customers. These young travelers, in fact, are more than willing to spend for the experience rather than for material things. That's why the high-end travel experience becomes the focal point. What attracts luxury travelers? But what does this target market look.
for when planning a holiday? The study presented by Cohen indicates the Ritz-Carlton at the top of the list of hotel brands considered most attractive. Followed by Four Seasons, JW Marriott, Grand Hyatt, Waldorf Astoria, The St. Regis, InterContinental, Fairmont, Conrad and Loews. In terms of preferred room features, luxury travelers appreciate cleanliness, the ability to choose a room before arrival, the presence of a balcony, designer toiletries and a digital key more than other travelers. When it comes to cruises , luxury travelers are more interested (49% are extremely interested and 28% are somewhat interested) than other travelers (29% and 30% respectively). Overall, those who enjoy cruising tend to be passionate about it, and their interest in this type of experience appears to have returned to pre-pandemic levels. Likely related to the percentage of luxury travelers with children at home, Disney Cruise Line (60%)
income of $100,000 in the luxury travelers category , which other consultants in the sector consider low, instead basing himself on a threshold of $250,000, which however is equivalent to only 4% of US families, cutting out many market operators. Regarding the socio-demographic profile, the luxury traveler is significantly young and is more likely to have children in the family. The average age of a luxury traveler is 46 (53 for other travelers) and the majority (53%) have children under 18 at home (35% of other travelers). Cohen suggests not limiting yourself to Generation X and Boomers Australia Telegram Number Data because the oldest millennials are 42; the youngest are 26 years old. These are people to be intercepted and cultivated as future customers. These young travelers, in fact, are more than willing to spend for the experience rather than for material things. That's why the high-end travel experience becomes the focal point. What attracts luxury travelers? But what does this target market look.
for when planning a holiday? The study presented by Cohen indicates the Ritz-Carlton at the top of the list of hotel brands considered most attractive. Followed by Four Seasons, JW Marriott, Grand Hyatt, Waldorf Astoria, The St. Regis, InterContinental, Fairmont, Conrad and Loews. In terms of preferred room features, luxury travelers appreciate cleanliness, the ability to choose a room before arrival, the presence of a balcony, designer toiletries and a digital key more than other travelers. When it comes to cruises , luxury travelers are more interested (49% are extremely interested and 28% are somewhat interested) than other travelers (29% and 30% respectively). Overall, those who enjoy cruising tend to be passionate about it, and their interest in this type of experience appears to have returned to pre-pandemic levels. Likely related to the percentage of luxury travelers with children at home, Disney Cruise Line (60%)