Post by account_disabled on Mar 7, 2024 12:55:32 GMT 7
How do you create a good digital storytelling strategy? Is critical: Know your audience ; Identify the story to tell; Outline the structure of the story; Define the objectives of the story; Create a storyboard ; Choice of medium and channel through which to communicate. The narrative patterns of storytelling The narrative patterns used in digital storytelling are the classic patterns of storytelling (which we have already talked about in the post on what storytelling is and how to do it ), namely: Hero's Journey. It is a narrative device in which the story revolves and evolves around the protagonist, who must face vicissitudes to reach the happy ending. False start . This narrative pattern is based on the unexpected, the reversal of the story and the betrayal of the readers' initial expectations. How to do?
Start the story with a prelude to a predictable ending, then twist Greece Telegram Number Data the plot. Petal structure. The story is made up of several stories and tales, with different protagonists and events, not necessarily connected to each other. This diagram is useful for highlighting the different needs and desires that the brand's product or service satisfies. Mountain. It is a complex structure, full of suspense and tension. The protagonist must not only overcome vicissitudes, but real moments of challenge and danger. The technique proves to be particularly effective if you want to show users the essential steps to take to fully enjoy the product and satisfy the initial need or desire. Concentric circles. This scheme includes different narrative structures that revolve around a common center.
The main message to be conveyed. The central nucleus of the story defines the boundaries of the story, the collateral elements enrich the message and amplify communication, finally we return to the heart of the message to reiterate its importance. This scheme can be applied when you intend to show a product with numerous applications. Converging ideas. Different premises, same conclusion. The narrative scheme proves successful for products or services that represent a common solution to different needs. woman uses tablet as a support for digital storytelling How to bring digital storytelling into the company Let's now come to practice and see how to structure a corporate digital storytelling strategy .
Start the story with a prelude to a predictable ending, then twist Greece Telegram Number Data the plot. Petal structure. The story is made up of several stories and tales, with different protagonists and events, not necessarily connected to each other. This diagram is useful for highlighting the different needs and desires that the brand's product or service satisfies. Mountain. It is a complex structure, full of suspense and tension. The protagonist must not only overcome vicissitudes, but real moments of challenge and danger. The technique proves to be particularly effective if you want to show users the essential steps to take to fully enjoy the product and satisfy the initial need or desire. Concentric circles. This scheme includes different narrative structures that revolve around a common center.
The main message to be conveyed. The central nucleus of the story defines the boundaries of the story, the collateral elements enrich the message and amplify communication, finally we return to the heart of the message to reiterate its importance. This scheme can be applied when you intend to show a product with numerous applications. Converging ideas. Different premises, same conclusion. The narrative scheme proves successful for products or services that represent a common solution to different needs. woman uses tablet as a support for digital storytelling How to bring digital storytelling into the company Let's now come to practice and see how to structure a corporate digital storytelling strategy .