Post by account_disabled on Mar 6, 2024 14:05:00 GMT 7
Schema markup ( schema.org ) is a structured data vocabulary that helps search engines better understand information on your website. When search engines recognize the meaning and relationships behind entities, they can provide rich results, or rich snippets . Like this: img-semblog Schema.org is a language used to represent data - the actual data is called structured data . Structured data organizes the contents of your page and makes the information easier for Google to understand. For example, you can use structured data on a birthday cake recipe page to let Google know about baking time, user ratings, and more, like in the image above. In this article we will talk about: The different types of schema markup Why schema markup is important for SEO How to generate and test your schema Let's start with some examples. Schema markup types Schema markup is code that describes the elements of your website in a language that all major search engines understand .
This way, search engines can present users with Venezuela Phone Number more advanced results. How-to markup, for example, tells Google that a specific piece of content is a step-by-step guide. Google can then provide users with a preview of each step within the search results page: img-semblog Google includes 32 schema types . These are: Item Book Breadcrumbs Carousel Course Datasets Employer Aggregate Rating Event Fact check Frequent questions Activities to do at home Instructions Image metadata Job posting Instructional video Math solvers Movie Education Q&A Estimated salary Podcasts Exercises Questions and answers Recipe Review snippet Software apps (beta) Speakable Subscription and paid content Video Here are five common examples of Schema.org markup and their appearance in the SERP (search engine results page): The Logo markup Logo markup tells Google what your logo is. This way, your correct logo will appear in Google's knowledge panel whenever someone searches for your company.
Here's what the logo markup looks like in action: img-semblog The markup of Local Activities Local business markup indicates which elements of your website contain contact information, your address, and other important details about the business. Google then displays this information in the Local Business panel on the right side of some SERPs. This markup ensures that Google provides the right information to searchers and encourages local traffic. Here's what it looks like: img-semblog The markup Reviews Review markup adds a star rating at the bottom of the results page. Show searchers what other users think about your site or products. This markup is useful because customers are more likely to purchase products with reviews . Here's what review markup looks like in action: img-semblog The Sitelink markup Sitelink markup adds additional navigational links to your listing on the results page. Instead of just a link to your home page, users will also see links to your careers page, blog,and other important search pages or categories on your site.
This way, search engines can present users with Venezuela Phone Number more advanced results. How-to markup, for example, tells Google that a specific piece of content is a step-by-step guide. Google can then provide users with a preview of each step within the search results page: img-semblog Google includes 32 schema types . These are: Item Book Breadcrumbs Carousel Course Datasets Employer Aggregate Rating Event Fact check Frequent questions Activities to do at home Instructions Image metadata Job posting Instructional video Math solvers Movie Education Q&A Estimated salary Podcasts Exercises Questions and answers Recipe Review snippet Software apps (beta) Speakable Subscription and paid content Video Here are five common examples of Schema.org markup and their appearance in the SERP (search engine results page): The Logo markup Logo markup tells Google what your logo is. This way, your correct logo will appear in Google's knowledge panel whenever someone searches for your company.
Here's what the logo markup looks like in action: img-semblog The markup of Local Activities Local business markup indicates which elements of your website contain contact information, your address, and other important details about the business. Google then displays this information in the Local Business panel on the right side of some SERPs. This markup ensures that Google provides the right information to searchers and encourages local traffic. Here's what it looks like: img-semblog The markup Reviews Review markup adds a star rating at the bottom of the results page. Show searchers what other users think about your site or products. This markup is useful because customers are more likely to purchase products with reviews . Here's what review markup looks like in action: img-semblog The Sitelink markup Sitelink markup adds additional navigational links to your listing on the results page. Instead of just a link to your home page, users will also see links to your careers page, blog,and other important search pages or categories on your site.