Post by account_disabled on Mar 5, 2024 11:40:21 GMT 7
Expert insights from kayla headshot Kayla Johansen Internet Marketing Specialist “With the rise of AI-powered search, the ways users are searching and the way search results look faces substantial, potential shifts. A great example is Google’s experiment with SGE. These changes could impact the way ads are shown and the type of searches ads show up for, so you’ll want to watch and have a plan to adapt.” What you’ll need to do remains to be seen, but be prepared that you might need to adapt your ad strategy for the changing search landscape. PPC trend #6: CTV attribution Next up on this list of PPC marketing trends focuses on CTV attribution.
Connected TV ads are one of the most popular ways Brazil WhatsApp Number Data for businesses to advertise –– you can advertise on streaming platforms like YouTube and Hulu. One of the biggest problems with CTV in years past is attribution. Businesses struggled to attribute their conversions to specific CTV channels over different devices –– but now, that’s changing. In 2024, you can expect Google to close the gap on cross-device attribution and deliver more accurate data. They will enhance tracking to help you better understand what CTV campaigns and ads deliver revenue. PPC trend #7: Using first-party data to power campaigns Today, more companies are under fire for the way they handle data.
Concerns about privacy and data protection have risen exponentially in the past few years, and third-party data usage is becoming a thing of the past. So, what do you do if you can’t use third-party data? You turn to first-party data! First-party data is data you collect yourself –– it comes straight from your campaigns and your audience. You can use a tool like MarketingCloudFX to collect your marketing data for you to analyze. Collecting first-party data offers your business an excellent advantage –– you get data from people actually interested in what you offer, which means you better understand your audience.
Connected TV ads are one of the most popular ways Brazil WhatsApp Number Data for businesses to advertise –– you can advertise on streaming platforms like YouTube and Hulu. One of the biggest problems with CTV in years past is attribution. Businesses struggled to attribute their conversions to specific CTV channels over different devices –– but now, that’s changing. In 2024, you can expect Google to close the gap on cross-device attribution and deliver more accurate data. They will enhance tracking to help you better understand what CTV campaigns and ads deliver revenue. PPC trend #7: Using first-party data to power campaigns Today, more companies are under fire for the way they handle data.
Concerns about privacy and data protection have risen exponentially in the past few years, and third-party data usage is becoming a thing of the past. So, what do you do if you can’t use third-party data? You turn to first-party data! First-party data is data you collect yourself –– it comes straight from your campaigns and your audience. You can use a tool like MarketingCloudFX to collect your marketing data for you to analyze. Collecting first-party data offers your business an excellent advantage –– you get data from people actually interested in what you offer, which means you better understand your audience.