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Post by account_disabled on Feb 13, 2024 12:37:13 GMT 7
Customers often look to social media for help with answering questions or to complain (or rave) about their experience, especially with platforms like WhatsApp and Facebook Messenger available. So, if nobody is there to respond (even on nights and weekends), their impressions of that brand could sour. Here are some stats collated by Hootsuite on the importance of customer service and social media. Highlights include: 49% of organizations see social customer service as the responsibility of the marketing team Over half of respondents in a Facebook IQ survey reported that Dominican Republic Telemarketing Data they’re more likely to buy from a company that offers customer service via chat Messaging channels reduce the cost of customer interaction by 60% 50% of consumers say that a timely response to their customer-service questions influences their decision to make a purchase 40% of consumers expect a response within an hour on social media while 79% expect to hear within 24 hours Helpful resources to boost your customer service skills Social Customer Service: Lessons from 5 of Our Favorite Brands - Find out how 5 brands take advantage of every interaction with a customer to offer value, impress, and sell on social media. Focus on Customer Experience (CX) - Listen to our podcast with veteran marketer and trainer Joe Wilde of MacDigital about putting the customer at the center of your strategy, in both offline and online marketing. 4. , more commonly referred to as SEO in marketing circles
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