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The marketing mix (or Marketing Mix) is one of the fundamental concepts of this area. Know the 4p's: product, price, place and promotion! Hesley Borragini Mar 8, 22 | 14 min read One of the most famous and classic concepts when we study Advertising and Marketing is the marketing mix or Marketing Mix. The concept was created by Professor Jerome McCarthy and disseminated by Philip Kotler . Anyone who has already studied the matter has probably dedicated a portion of their time to remembering and having on the tip of their tongue the meaning of the marketing mix, made up of the 4p's: product; price ; square and promotion.
Or in English: Product, Price, Placement, Promotion. Only we are not here to present to you a fact that anyone, in internet search engines , answers without great effort. The truth is, the objective is a little more Best budget GPS tracker price in Bangladesh daring, but more relevant for our readers. We want you to understand the concept that surrounds those four words and the universe of which they are part. And logically, about its immeasurable importance for a brand to establish itself and remain firm and strong in the market, even in the face of crises and insecurities. Therefore, we are going to fill this article with clear examples and objective explanations to help you know well what the 4p's of marketing are, separately and together, and how to use this tool to your advantage. Also take a look at our complete guide on Marketing Mix and its applications in business !
First of all: what is Marketing? English terms often catch us off guard, even those who have considerable knowledge of the language. Marketing comes from the word market, which can be translated as market, or “to market”, from the verb commercialar. The “-ing” is the suffix that can be used to present an action that is happening right now. So, if we take this construction as a hook for the formation of the word, we have “the action of marketing now” as marketing . Only, as much as this definition may help translate the word, this is just the tip of the iceberg when we think about what that action is, in fact. Marketing is adding all the functions that make a product or service offered by a company be acquired by the consumer.